This Sports Drink Doesn’t Suck, but Does Its Commercial?

Skratch Labs tries for a frank approach

This DIY commercial for Skratch Labs, a self-described "active nourishment company" that makes all-natural sports drinks, is definitely going for an off-the-cuff, Dollar Shave Club vibe. Not sure it really gets there, though. What do you think?

Via The Denver Egotist.