Spike TV Is Mad as Hell About Being Rebranded as Paramount Network

'Fired' cable net pretends to go rogue

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

So, this dude named Spike just lost his job, and he’s none too pleased about it.

“What the literal hell? How did this happen?” he’s asking on Twitter as he starts to cycle through the stages of grief that come with sudden unemployment.

But first, he’s going rogue.

Spike is actually Spike TV, the cable channel personified, and the semi-bitter tweets, as well s Instagram, Facebook and Tumblr posts, are part of a darkly comic promotion for Spike’s replacement, Paramount

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in