Spice Girls past their prime for advertising?

The Spice Girls are officially getting back together. For those inclined to view this as positive news, here’s the old Spice Girls “Generation Next” spot for Pepsi. Now, as the Spice Mums, they may need to find a less youthful brand to promote. The group’s comeback in ads began earlier this year with this Citibank commercial, featuring their old song “Wannabe.” UPDATE: David reminds me that I’m grossly remiss for not mentioning Baby Spice’s so-bad-it’s-good Prego ad.

—Posted by Tim Nudd