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Speedo delivers a bit of a surprise package in its latest advertising.
Meet 91-year-old Masters swimmer Jurgen Schmidt, one star of the brand's "Fueled by Water" campaign, which focuses on the joy and freedom people experience by participating in aquatic activities. Schmidt hits the pool at 5 a.m. most days, has competed for 40 years, and is a bit reminiscent of Walt Stack, the 80-year-old jogger who starred in Nike's first "Just do it" ad.
A whole bunch of Web videos in the two- to three-minute range present personal stories.
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