Southwest Airlines Is Completely, Hopelessly, Head Over Heels in Love in New Ads

Flying to its fields of dreams

When it comes to airports and traveling by plane, what's not to love?

GSD&M spins the Beatles' flower-power anthem "All You Need Is Love" in these Southwest Airlines ads celebrating the carrier's emancipation from the Wright Amendment. The 35-year-old legislation restricted long-distance flights from Love Field in Dallas to protect business at the competing Dallas/Fort Worth International. When the amendment expires in October, Southwest can jet nonstop all over the country from Love Field.

Happy spots feature fireworks, a colorful water-cannon salute on the tarmac and an "All You Need Is Love" sing-along at a Texas Rangers game. "Love Moment," the most offbeat commercial of the bunch, captures a few seconds of Love Field activity in super slow-motion—which is exactly how time seems to pass when your flight's been delayed. Kidding, of course. The folks look as pleased as punch to hang around the terminal taking selfies.

An indie band called Echosmith provides the Fab Four cover. Their version's got nothing on the original, but it sure beats airport muzak.

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@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.