South African Brewer Uses Ads to Declare an All-Out War on Hipsters

Hands off our limited-edition beer

We've reached peak hipster. And we've also reached peak anti-hipster. But South Africa's Garagista Beer Co. is barging ahead anyway with a campaign that positions the brand as absolutely not the right choice for the coolest people on earth.

@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.