Sorry, Reindeer. Llamas Took Over Cost Plus World Market's Cute Christmas Ad

A young trumpeter's most loyal audience

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Is the llama about to have its moment? Will it be the new sloth? The next baby goat?

If a long-form holiday ad from Cost Plus World Market has anything to say about it, the gangly camelid could at least become this season’s reindeer.

“The Performance” follows a young boy as he preps for a school recital. His trumpet playing is dreadful at first, and he has considerately taken his wailing outdoors, saving the family from his nails-on-a-chalkboard practice sessions.

But a herd of llamas in a pasture nearby (in some scenic unnamed locale) migrate to the kid and patiently stand around while he noodles and screeches.

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