Some salmon soda with your fishy ice cream?

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Line extensions are all the rage when it comes to carbonated beverages. Diet Coke with Lime/Lemon. PepsiOne. Coca-Cola Zero. Even Fresca has two new flavors. Not to be outdone, Jones Soda, which made news last year by introducing turkey and gravy flavored soda, is offering up a line extension intended to appeal to people in the Pacific Northwest: salmon soda. The flavor, which even Jones CEO Peter van Stolk says he can’t drink, is being offered as part of a regional holiday pack that includes the aforementioned turkey and gravy, green bean casserole and pecan pie flavors.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in