SoBe Coolatta drinkers like to tear stuff up

Dunkincar Dunkin’ Donuts and Pepsi have teamed up to offer a SoBe Coolatta, and they’ve got a head-bangin’ TV ad to go with it. The ad is “super high energy — frenetic, fun, fast and furious,” says a rep at Dunkin’ shop Hill, Holliday. I can’t argue with that. It suggests that people who imbibe the new Coolattas suddenly have the strength (or at least the inclination) to “rip stuff in half” — stuff like cars, boats and household appliances. (Though it’s tempting, you are not encouraged to rip Dunkin’s newest spokesperson in half.) I was going to Dunkin’-MapQuest my way cross-country this summer, but I think I’ll just stay home and follow Dr Pepper Band in a Bubble. It seems a lot safer.

—Posted by David Gianatasio