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Fortune smiled on the disingenuous recently, as Swiss researchers discovered that people exposed to oxytocin become more trusting and willing to invest money. Oxytocin, a hormone secreted in the brain and used in (among other things) some nasal sprays, can be used to treat social phobias. It may also weaken people’s resistance to patronizing rhetoric and sales pitches. (In the study, 45 percent of the test subjects were willing to invest a maximum amount of theoretical money.)
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