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Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it.
Two year ago,the Mars candy imagined a swimsuit model as Medusa in an inspired “You’re not you when you’re hungry” style execution. Last year, the brand put the most epic Photoshop fail on the back cover—and blamed hungry photo retouchers.
Now, Snickers and BBDO New York are back with their third straight back-cover takeover.
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