Snickers Took Over the Back of SI’s Swimsuit Issue With a Ssssplendid ‘You’re Not You’ Ad

Model becomes Medusa

Snickers and BBDO New York have followed up their brilliant "Brady Bunch" Super Bowl ad with an inspired print piece—taking over the back cover of Sports Illustrated's new Swimsuit Issue with this fantastic "You're not you when you're hungry" ad.

@nudd Tim Nudd is a former creative editor of Adweek.
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