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Independence Day usually arouses carefree images of sunshine, beer and barbecues—not going back to the office in the middle of the week.
In light of this, Smirnoff Ice and 72andSunny NYC yesterday launched a sweepstakes to give 100 people across America two paid days off after the Fourth of July holiday. The brand is calling on people across America to “exercise their right to patriotic fun” by sharing on social media what they’d rather be doing on the two days directly following the holiday instead of going back to work.