Smirnoff Ice Launches ‘5 Day Weekend for America’ Campaign to Celebrate July 4th

The brand is giving 100 people two paid days off after the midweek holiday

Smirnoff Ice is sponsoring a five-day weekend for 100 people this Independence Day. Smirnoff

Independence Day usually arouses carefree images of sunshine, beer and barbecues—not going back to the office in the middle of the week.

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@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.