Smirnoff Ice Launches '5 Day Weekend for America' Campaign to Celebrate July 4th

The brand is giving 100 people two paid days off after the midweek holiday

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Independence Day usually arouses carefree images of sunshine, beer and barbecues—not going back to the office in the middle of the week.

In light of this, Smirnoff Ice and 72andSunny NYC yesterday launched a sweepstakes to give 100 people across America two paid days off after the Fourth of July holiday. The brand is calling on people across America to “exercise their right to patriotic fun” by sharing on social media what they’d rather be doing on the two days directly following the holiday instead of going back to work.

This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in