Smells like teen nacho-cheese breath

Doritos’ Fresh Films video-making contest for teenagers is down to five contestants, having inspired nearly a half-million votes and lots of corporate cooperation, even among typical rivals. (The kids made the movies using digital cameras and Apple laptops running Final Cut Pro software, and artists can gloss up their soundtracks with music by up-and-coming Sony artists like Howie Day for free.) The project comes out of Doritos’ INNW.com (“If not now, when?”) initiative, aimed at inspiring “millennial consumer” teens to act (“It’s about livin’ life in the NOW!”)—while taking their portable junkfood with them.