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In his delightful and insightful documentary "Remember Those Great Volkswagen Ads?" British filmmaker Joe Marcantonio explores the transcendent power of advertising to help brands overcome their limitations and—in the case of DDB's groundbreaking 1960s work for the German automaker—establish an enduring, vibrant image in the hearts and minds of consumers.
"The piece wasn't commissioned by DDB or VW," Marcantonio tells AdFreak, "I just made it for the love."
His father Alfredo served as VW's advertising manager in the 1970s, and in 1982, the elder Marcantonio co-authored an acclaimed book about the history of the brand's marketing (from which his son's project lifts its title).