Shopping for a Voice Assistant Becomes a Nightmare Hellscape in This Ad for 'the Good Robot'

Wieden + Kennedy goes full Black Mirror for the charming Vector

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Digital home assistants come in all sorts of shapes and formats these days, from sleek and compact to maniacal and murderous. OK, not really—or maybe not yet—but one robotics company does worry that the industry is too focused on what technology can do versus what it should do.

In “The Decision,” a spot from Wieden + Kennedy Portland for robotics company Anki, we see a curious shopper named Ethan looking at his options for a digital home buddy.

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