Shell’s Music Video About Sustainable Energy Is Catchy as Hell. But Will Anyone Believe It?

Weighing the oil company's intentions against its actions

When you've been around 126 years or so, it's tough changing people's perceptions of who you are and what you stand for. But the easiest way of hacking into somebody's head is, well, finding the right beat. 

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.