Shake Weight creator: You're doing it wrong

The Shake Weight has enjoyed a meteoric rise to fame mostly thanks to the suggestive-looking way you're supposed to handle the arm-toning workout product. But hold on. In a new interview, Shake Weight inventor Johann Verheem claims the company wasn't trying to be suggestive in the infomercial at all—and that the motion isn't that dirty if you follow the proper instructions. "We never intended for the women's device ad to have innuendo," he says. "We had a bunch of people here from the industry, and a lot of women on the set, and they didn't make many comments.