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The Škoda brand, founded in the early 1890s, has taken its lumps over the years. Akin to Kia in the U.S.—where cars catching on fire were alarmingly common in the early 2000s—the Czech automaker was long considered a punchline in Europe. This was not the car you wanted to drive, nor be seen behind the wheel of, especially in the 1990s.
To that end, the VW-owned manufacturer launched a new spot with a healthy dose of self-deprecation.
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