Craft takes time. And in the case of BYU Adlab’s award-winning Vespa spot “Ride to Fly,” it took about 10 times longer than the students expected.
“We wanted to get it right. And to see it come to life was so motivating,” art director Taylor Dahl told the university’s BYU News portal. This past weekend, their efforts paid off, as the spot took home Best of Show in the student competition at the national American Advertising Awards (the Addys).
See the spot here:
Dahl and five other students—Faith Ivory, Ryan Schade, Abby Christensen, Scott James and Chris Peteren—created the piece, which was done in their spare time, beginning last summer, and not for a class at all. They just wanted to make “something big and cool and different,” Dahl says.
BYU advertising professor Jeff Sheets, who mentors the group, called the ad “unexpected, smart, crafted, artisan. It’s got a lot of charm.”
Art Directors: Taylor Dahl, Faith Ivory
Copywriters: Ryan Schade, Abby Christensen
Content Creators: Scott James, Chris Peteren