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Craft takes time. And in the case of BYU Adlab’s award-winning Vespa spot “Ride to Fly,” it took about 10 times longer than the students expected.
“We wanted to get it right. And to see it come to life was so motivating,” art director Taylor Dahl told the university’s BYU News portal. This past weekend, their efforts paid off, as the spot took home Best of Show in the student competition at the national American Advertising Awards (the Addys).
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