See Everything That’s Beautiful About Advertising in Two Simple Print Ads for a Bookstore

Lovely work from Brazil

These are a couple of years old, but new to us—some amazing, beautifully simple print ads for a bookstore in Brazil. Delightful idea, gorgeous execution. It's stuff like this that makes people fall in love with advertising and want to work in the industry. Agency: Lápisraro Comunicação. Full credits below. Via @Brilliant_Ads, which is doing a Twitter countdown of 100 great ads through the end of the year.

CREDITS

Client: Corre Cutia Bookstore

Agency: Lápisraro Comunicação, Belo Horizonte, Brazil

Creative Directors: Carla Madeira, Cristina Cortez

Art Director: Francisco Valle

Copywriter: Gustavo Costa

Illustrator: Francisco Valle