Seahawks’ Richard Sherman Gets Hounded by Media in This Perfectly Timed Ad
Beats by Dre spot airs same day as post-win trash talk
This is the kind of timing that professional media planners dream of pulling off. On Sunday, the same day that Seahawks cornerback Richard Sherman drew national attention for his post-game trash talk, Beats by Dre also released an ad in which Sherman is grilled by reporters for his "reputation as a thug."