SanDisk wants you to say iDon’t

Idont “iDon’t want to be a silhouette.” “iDon’t want to be like everyone else.” "iDon’t follow.” These are the kinds of lines you’ll find on iDon’t, a new Web site from SanDisk, a maker of mp3 players, that takes aim at the supposed sheep mentality of iPod buyers. Companion outdoor ads are going up in NYC and elsewhere. But while SanDisk may have a point, the site is paper-thin and feels like it’s on repeat. It’ll take more than this to bring down the “iTatorship.” Via Engadget.

—Posted by Tim Nudd