AdFreakSamsung Hid a Truly Epic Diss on Apple at the End of Its New Galaxy AdA perfect easter egg for viewersBy Tim Nudd|November 6, 2017ShareBy Tim Nudd|November 6, 2017ShareYesterday we wrote about Samsung’s new spot, which aired during NFL broadcasts, for its Galaxy family of phones. All 60 seconds were pretty brutal toward archrival Apple—the commercial amounted to a takedown of a full decade of iPhones.But did you see the most savage diss of all? It’s right around the 52-second mark, as we pan past an Apply fanboy waiting in line for the iPhone X.That’s right—the guy’s haircut mimics the infamous “notch” at the top of the iPhone X screen. This notch has been the subject of much derision among Apple detractors, who see it as a black eye on the device—particularly since rival products, like Samsung’s own Galaxy S8, have a full edge-to-edge display.We’ll admit to not noticing the dude’s haircut the first time around. But in a way, that’s even better—it’s Samsung’s sneakiest insult yet, and a great little easter egg for viewers.The spot was made by Wieden + Kennedy in Portland, Ore.CREDITS Client: SamsungAgency: Wieden + Kennedy Portland Executive Creative Directors: Jason Bagley/Eric Baldwin Creative Directors: Brandon Davis/Stuart Brown Copywriter: Derek Szynal Art Director: Caitlin Alexander Director of Production: Matt Hunnicutt/Mike Davidson Senior Integrated Producer: Deb Drumm Account Team: David Newsome/Ralph Lee/Michael Devine Business Affairs: Laura CaldwellProduction Company: Biscuit Filmworks Director: Isaiah Seret Partner/Managing Director: Shawn Lacy Executive Producer: Darren Foldes Head of Production: Mercedes Allen Producer: Kim Bradshaw Director of Photography: Alwin KuchlerEditorial Company: Work Editorial Editor: Stewart Reeves Assistant Editor: Leah Turner Assistant Editor: Josh Sasson Executive Producer: Marlo Baird Producer: Marguerite OlivelleVFX/Finishing Company: The Mill Executive Producer: Enca Kaul VFX Producer: Adam Goins 2D Lead Artist: Steve Cokonis 2D Artists: Edward Black, Krysten Richardsen, Tom Leckie, Clarke Rives, Christel Hazard, Steve Gibbons 3D Artists: Chase Webb, Itai Muller, Marissa Krupen, Monique Espinoza, Steven Olsen Animation: Patrick KipperGrade Company: The Mill Colourist: Gregory Reese Executive Producer, Colour: Thatcher Peterson Colour Assist: Gemma Parr/Asa Fox Colour Producer: Diane ValeraMix Company: Lime Studios Mix Engineer: Mark Meyuhas Assistant Mix Engineer: Peter Lapinski Executive Producer: Susie Boyajan Music Company: Chances With Wolves Adweek Adweek