Samsung Bashes an Entire Decade of iPhones in This Entertaining Galaxy Ad

When will you "grow up"?

In the early years of Samsung smartphones, the brand built a whole business around dissing Apple. And they’re still at it, rolling out a new 60-second spot today called “Growing Up,” which stars a longtime Apple fan who’s been buying iPhones for years—only to be regularly disappointed, mostly by his girlfriend’s Samsung phones.

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@nudd Tim Nudd is a former creative editor of Adweek.