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In the early years of Samsung smartphones, the brand built a whole business around dissing Apple. And they’re still at it, rolling out a new 60-second spot today called “Growing Up,” which stars a longtime Apple fan who’s been buying iPhones for years—only to be regularly disappointed, mostly by his girlfriend’s Samsung phones.
We begin in 2007, as our hero, Erik, buys the first-generation iPhone. By 2010, he’s having storage issues. Then, in 2013, Samsung makes its first appearance, as Erik meets his girlfriend Lauren at college—and the screen size and stylus with her Galaxy Note 3 put his iPhone 5 to shame.