Samsung is keeping up with its favorite advertising pastime: beating up on Apple.
A new spot from 72andSunny takes aim at the iPad Air, poking fun at the grandiose Apple commercial, voiced by Bryan Cranston, that played hide the skinny tablet behind a pencil. In Samsung's cheekier version, the pencil isn't starting poems or finishing symphonies. It's cheating at golf, and getting stuck in ceilings. And hiding behind the iPad Air is an "even thinner" Galaxy tablet, with all kinds of extra whiz-bang features.