Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
By all accounts, England’s men’s soccer team wasn’t expected to do much in the World Cup. Pundits figured an early exit was in the cards. However, buoyed by a youth movement and a head coach who tempered expectations, the Three Lions were agonizingly close to bringing the trophy back to the country, which would have been its first win since 1966.
Finishing fourth usually doesn’t result in celebration but, by going far above what was expected, “Believe As One,” a new Nike film from Wieden+Kennedy London, illustrates the promise of England’s new generation of stars.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in