Salt Lake shop takes pants off for summer

On the home page of its Web site, Salt Lake City-based ad agency Richter7 includes a clickable heading that asks, “Are we the right fit?” Apparently this isn’t referring to whether the staffers’ pants fit, because they aren’t wearing any these days. A press release from the agency says Richter7 “has mandated a ‘No Long Pants’ policy from July 15 to Aug. 15, 2008, in an effort to keep cool and combat the effects of global warming.” The release says this rule applies “even in professional meetings with clients.” Staffers who violate the rule will be fined a quarter. Those who don’t own a pair of shorts have no excuse, as the agency “will buy each employee a pair of shorts of their choice.”

—Posted by Mark Dolliver