Russian Models Troll Instagram With Super-Sexy Hashtags and Photos That Won’t Load

All a ploy for 4G Internet

There's nothing worse than waiting for something to download on your phone, especially if you are a 14-year-old boy waiting for sexy models to appear in your Instagram feed. 

BBDO Moscow and Russian telecom MTS collaborated to baffle the crap out of followers of popular Instagram bloggers Victoria Bonya, Alena Vodonaeva and Anna Sedokova. In one of the troll-iest social media plays ever, these attractive Insta-celebrities posted photos captioned with the following hashtags: #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #experimenting #crazy #positions #wow #amazing #ohmygod.

Except the photos never loaded. In fact, they were just images of the loading screen.

Comments and engagement went through the roof as horny teens, animal lovers and basement dwellers freaked out upon realizing the images weren't going to load at all. The models followed up by posting ads promoting MTS's new 4G service and apologizing for the false expectations. 

What is unclear is how the users reacted to having their dreams shattered.


Agency: BBDO Russia

Creative Director: Nikolay Megvelidze

Creative Group Head, Director, Editor: Alexey Starodubov

Group Account Director: Vladlena Obukhova

Account Manager: Luiza Vasyutina

Head of TV Production: Boris Anisonyan

Producer: Valery Gorokhov

Celebrities Producer: Kristina Malberg

Managing Director: Ekaterina Komolova

Art Director, Composer: Alexander Lubavin

Digital Account Director: Elina Yaroslavskaya

Client: Mobile Telesystems

Director of Marketing Communications Department: Natalia Glagoleva

Head of Marketing Communications Department: Maria Yakovleva

Head of Marketing Communications Group: Yaroslav Smirnov

Marketing Communications Managers: Anastasia Terekhova, Valery Kopytin

Production: FreeParking

Director of Photography: Alexander Polishuk

Producer: Maria Yakushina

Head of Production Group: Andrey Rubtsov

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