R&R's campaign for Rio is a house of cards

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

R&R Partners sent me some colorful print work for the Rio Suites Hotel and Casino in Las Vegas that introduces a motley cast of characters. The Princess of Passion dances in an ice-bucket filled with flames. She looks like Medusa, but maybe those are just bad hair extensions. The Thief of Hearts has his shirt untucked and is about to shoot an arrow, Cupid-style, in his quest for love. Reminds me of my freshman roommate in college—that guy was always urging me to “loosen up and experiment.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in