R&R’s campaign for Rio is a house of cards




R&R Partners sent me some colorful print work for the Rio Suites Hotel and Casino in Las Vegas that introduces a motley cast of characters. The Princess of Passion dances in an ice-bucket filled with flames. She looks like Medusa, but maybe those are just bad hair extensions. The Thief of Hearts has his shirt untucked and is about to shoot an arrow, Cupid-style, in his quest for love. Reminds me of my freshman roommate in college—that guy was always urging me to “loosen up and experiment.” And there’s the Queen of the Night, who rides a swing suspended from a disco ball. She also reminds me of my freshman roommate in college. That’s a semester I’d like to forget. R&R also crafted the “What happens here stays here” campaign for Vegas. Hopefully that will be true for these three.

—Posted by David Gianatasio