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Jason Sperling's new book, Look at Me When I'm Talking to You, gives brands new rules for fostering loyalty with consumers in an attention-scarce world. And the RPA executive creative director leads by example with a unique media plan for its release.
Beginning June 25, Sperling will publish the book on Instagram—one illustrated page a day for 160 days at @lookatmebook. As a sneak peek, there are already some excepts posted. The idea is to reach people where they already consume media, rather than force them into a different pattern of behavior—a key point of the book as well.