AdFreak

RPA’s ECD Is Releasing His New Book on Instagram, a Page a Day for 160 Days

Jason Sperling practices what he preaches

By Tim Nudd

June 1, 2015

Jason Sperling's new book, Look at Me When I'm Talking to You, gives brands new rules for fostering loyalty with consumers in an attention-scarce world. And the RPA executive creative director leads by example with a unique media plan for its release.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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