Ron Burgundy’s Hilariously Stupid Dodge Durango Campaign Is Destined for Greatness

First taste of 'massive' rollout

The only thing better than Will Ferrell doing brilliantly stupid ads as Will Ferrell? Will Ferrell doing brilliantly stupid ads as Ron Burgundy.

As we mentioned on Friday, Ferrell has filmed some spots for the Dodge Durango as his Anchorman character ahead of the release of Paramount Pictures' Anchorman 2: The Legend Continues. Check out the first eight spots below. The first few aired on TV this weekend, and Ferrell perfects the role of comically idiotic pitchman—with help from a roomy glove box and a "worthless" horse. The ballroom spots will premiere tonight on Dancing With the Stars.

Wieden + Kennedy in Portland, Ore., worked with Funny or Die writers on the scripts. FoD's production arm, Gifted Youth, which also produced Ferrell's famously offbeat Old Milwaukee ads, teamed with Caviar to co-produce this work. This is just the beginning, too. Chrysler chief marketing officer Olivier Francois told the ANA Masters of Marketing conference in Phoenix on Friday that this is "just a little appetizer," and that Chrysler was producing another 67 videos for the Web. "It's massive," he said.

UPDATE: Dodge is now making real-time video responses to tweets about the campaign. First up, a horse explains horsepower to Ron Burgundy.


Client: Dodge Durango

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Aaron Allen, Kevin Jones, Michael Tabtabai

Copywriter: Mike Egan

Art Director: John Dwight

Interactive Art Director: Chuck Carlson

Producer: Monica Ranes

Account Team: Kyleen Caley, Lani Reichenbach

Business Affairs Manager: Dusty Slowik

Executive Producer: Corey Bartha

Executive Creative Directors: Joe Staples, Susan Hoffman

Head of Production: Ben Grylewicz

Co-Writing Company: Funny or Die

Production Companies: Gifted Youth, Caviar

Director: Jake Szymanski

Executive Producers (Gifted Youth): Chris Bruss, Dal Wolf, Josh Martin, Ryan McNeely

Executive Producers (Caviar): Jasper Thomlinson, Michael Sagol

Line Producer: Stephan Mohammed

Director of Photography: Tim Hudson

Editing Company: Arcade

Editor: Geoff Hounsell

Post Producer: Leslie Carthy

Post Executive Producer: Nicole Visram

Visual Effects Company: Method

Visual Effects Supervisor: Ben Walsh

Lead Flame Artist: Claus Hansen

Visual Effects Producer: Colin Clarry

Executive Producer: Robert Owens

Titles, Graphics: Trailer Park, W+K Motion

Color Correction: Company 3

Colorist: Dave Hussey

DI Producer: Denise Brown

Song: “Grazing in The Grass,” The Friends of Distinction

Mix Company: Barking Owl

Mixer: Brock Babcock

Producer: Kelly Bayett

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