Ron Burgundy’s Hilariously Stupid Dodge Durango Campaign Is Destined for Greatness

First taste of 'massive' rollout

Headshot of Tim Nudd

The only thing better than Will Ferrell doing brilliantly stupid ads as Will Ferrell? Will Ferrell doing brilliantly stupid ads as Ron Burgundy.

As we mentioned on Friday, Ferrell has filmed some spots for the Dodge Durango as his Anchorman character ahead of the release of Paramount Pictures' Anchorman 2: The Legend Continues. Check out the first eight spots below. The first few aired on TV this weekend, and Ferrell perfects the role of comically idiotic pitchman—with help from a roomy glove box and a "worthless" horse. The ballroom spots will premiere tonight on Dancing With the Stars.

Wieden + Kennedy in Portland, Ore., worked with Funny or Die writers on the scripts. FoD's production arm, Gifted Youth, which also produced Ferrell's famously offbeat Old Milwaukee ads, teamed with Caviar to co-produce this work. This is just the beginning, too. Chrysler chief marketing officer Olivier Francois told the ANA Masters of Marketing conference in Phoenix on Friday that this is "just a little appetizer," and that Chrysler was producing another 67 videos for the Web. "It's massive," he said.

UPDATE: Dodge is now making real-time video responses to tweets about the campaign. First up, a horse explains horsepower to Ron Burgundy.

Client: Dodge Durango

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Aaron Allen, Kevin Jones, Michael Tabtabai
Copywriter: Mike Egan
Art Director: John Dwight
Interactive Art Director: Chuck Carlson
Producer: Monica Ranes
Account Team: Kyleen Caley, Lani Reichenbach
Business Affairs Manager: Dusty Slowik
Executive Producer: Corey Bartha
Executive Creative Directors: Joe Staples, Susan Hoffman
Head of Production: Ben Grylewicz

Co-Writing Company: Funny or Die

Production Companies: Gifted Youth, Caviar
Director: Jake Szymanski
Executive Producers (Gifted Youth): Chris Bruss, Dal Wolf, Josh Martin, Ryan McNeely
Executive Producers (Caviar): Jasper Thomlinson, Michael Sagol
Line Producer: Stephan Mohammed
Director of Photography: Tim Hudson

Editing Company: Arcade
Editor: Geoff Hounsell
Post Producer: Leslie Carthy
Post Executive Producer: Nicole Visram

Visual Effects Company: Method
Visual Effects Supervisor: Ben Walsh
Lead Flame Artist: Claus Hansen
Visual Effects Producer: Colin Clarry
Executive Producer: Robert Owens
Titles, Graphics: Trailer Park, W+K Motion

Color Correction: Company 3
Colorist: Dave Hussey
DI Producer: Denise Brown

Song: “Grazing in The Grass,” The Friends of Distinction

Mix Company: Barking Owl
Mixer: Brock Babcock
Producer: Kelly Bayett

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@nudd Tim Nudd is a former creative editor of Adweek.