#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Rocker Jon Black, who performs as Fort Atlantic, decided to offer his latest album on original Nintendo cartridges. As the music industry's brick-and-mortar distribution method continues to implode, more musicians are releasing limited-edition versions of albums with creative, weird and sometimes wonderful marketing gimmicks. Last month we caught up with Black's oppositely named cohort Jack White, who floated his new single away on a thousand helium balloons. Black's label, Dualtone, didn't have an easy job making the Nintendo thing work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in