Robot kid defuses ungushing Fruit Gushers

In what is surely the single greatest robot-themed squirting-candy ad ever produced, Saatchi & Saatchi in New York sends forth a cap-wearing, metal-claw-tongued automaton to "defuse" a malfunctioning, non-gushing Fruit Gusher left sitting on a park bench. The bot looks like a cross between a typical class nerd and the uber-evil Davros from Dr. Who: goofy and scary at the same time. The earnest/tongue-in-cheek acting by the bomb-squad types is spot on, and the mother's mock-relieved reaction ("Oh, thank you, robot-child") is especially well delivered. Even knowing that the robo-kid will one day turn on his masters and kill us all can't stop me from gushing over this spot. Via Ads of the World.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.