Riding the Roller Coaster With Your Mouth Open Isn’t a Great Look, Theme-Park Ad Reminds

Plus, bugs

Headshot of Tim Nudd

It's a shame what powerful G-forces will do to one's face. The latest reminder of this comes in new ads for amusement park Cedar Fair by Cramer-Krasselt in Chicago. The flappy, wind-crushed faces will also appear on out-of-home boards and in print—the actors' visages frozen in a clown-like rictus of fun, allowing friends and family members to make fun of them for years to come. The ads are part of C-K's "Thrills Connect" campaign, which helped drive record season-pass sales for Cedar Fair in 2012. In related news, to see some of your favorite advertising people being pummeled in the face by high winds, click here.

@nudd Tim Nudd is a former creative editor of Adweek.