Relive the Rainbow: 18 Great Skittles Ads by TBWA

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It's the end of an era. TBWA has been stripped of its Mars business—which means, among other things, that the agency's storied run of fantastically weird Skittles commercials is over. In many ways, the campaign defined the whole oddvertising genre, spawning imitators in the candy sector and beyond. After the jump, check out 18 spots through the years. Great work.

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@nudd Tim Nudd is a former creative editor of Adweek.