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Dear Federal Trade Commission, National Advertising Division:
I'm writing to complain about a billboard campaign by an evangelic group asserting that the Apocalypse would arrive on May 21, 2011. Clearly, this is a case of false advertising, and you should take immediate action! Being a dutiful American consumer, I always believe everything I'm told by paid media, so I took the group at its word, and now I'm in rather dire straits. Expecting that the end was nigh, I quit my job, told my landlord to get stuffed, and ran through the streets naked.