R-rated Old Spice spoof honors Page 3 girls

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Old Spice parody turns racy with this effort from Britain's Sun newspaper honoring the 40th anniversary of its Page 3 girls (who've famously graced the tabloid's pages topless since Nov. 17, 1970). Obviously, the clip reminds men that Page 3 girls are the women they secretly wish their women would be like. "To pay homage to this national institution that's been spicing up your life since 1970, we got Page 3's gorgeous Rosie to show you boys her charms," the paper says.

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