Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
We've been had. It turns out that one man's heroic billboard crusade to prevent celebrity divorce was actually a hoax by WEtv to advertise its new show Marriage Boot Camp: Reality Stars.
We caught up with WEtv President Marc Juris (pictured below) to find out how he hit the zeitgeist and tricked media outlets across the nation:
AdFreak: Is there a real J. Robert Butler?
Mark Juris: You're speaking to him. No, he's a fictional character we invented, played by a real actor.