Q&A: GoldieBlox Founder Debbie Sterling on Scoring a Super Bowl Spot

Felt like 'a win for girls around the world'

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game for free, there's no playbook to plan what happens next.

Game maker GoldieBlox recently won Intuit's "Small Business Big Game" promotion, which promised a 30-second ad valued at $4 million in this Sunday's Super Bowl. While GoldieBlox proved itself a savvy marketer with a successful Kickstarter campaign and a highly popular video about empowering girls to invent, the business also ran afoul of intellectual property law and took some heat from the public when it used the Beastie Boys track "Girls" without permission.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in