Q&A: The Director of That Viral Chevy Dog Ad Isn't Surprised He Didn't Win

Lloyd Choi looks on the bright side

"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and Mofilm's Oscars competition. That honor went to a whimsical exploration of creativity by Jude Chun, whose ads about kids making a movie with a 2014 Chevy Cruze aired during the Academy Awards on ABC.