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Taking care of yourself and eating healthy is all well and good when life is going smoothly. But when does life ever go smoothly?
That's the message of a comical new campaign by Droga5 for Pure Protein, maker of protein bars, powder and shakes. (Pure Protein is owned by NBTY, for whom Droga5 is also working on the MET-Rx brand.)
Three online spots focus humorously on the "Derailers" who totally muck up your plans for the day, making you much more likely to go for an unhealthy snack.
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