Diversity, Equity and Inclusion

Profiles in Black Creativity: Rajiv Lahens Leans Into Shared Experiences in Times of Need

Dockers' global creative director uses his work to bring people together during the pandemic

Rajiv Lahens looking at his phone — Lahens has found special meaning in the universality of the pandemic and the challenges it has presented to creatives.Michaela d'Artois/Adweek

By Sara Century

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Los Angeles-based Rajiv Lahens works on a number of projects, but feels especially attached to the work he did bringing the “It’s Been a Year” platform for Facebook to fruition in 2021. Accompanied by a short film that acknowledged the mutual hardship of the ongoing Covid-19 pandemic and the resulting social isolation, the initiative showed the power of people reaching out to one another.

“This project, in many ways, felt like a commemoration and encapsulation of the shared experience that is the Big P,” Lahens told Adweek.

Sara Century

Sara Century is a freelance writer for Adweek.

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