Print Ads Capture Anger and Panic in Wake of Marmite Shortage

Saatchi tries to calm New Zealand down

"Don't freak. It'll be back." With that tagline, Saatchi & Saatchi is attempting to quell nationwide panic in New Zealand over increasing shortages of the inexplicably popular yeasty/salty sandwich spread Marmite. Supplies have run low since distribution was halted last November following earthquake damage at the Christchurch facilities where Marmite is produced.

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