Preakness spokes-centaur is ready to party

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

If you’ve been longing for some good centaur-centric advertising in the three years since Old Spice’s showering man-horse, then you’re going to love Kegasus. The new spokesbeast for Preakness Stakes is half stallion, half Kenny Powers and all party manimal. Unveiled Tuesday as the marketing icon for this year’s infield festivities at the Maryland horse race, Kegasus is described by the Baltimore Sun as “a centaur with a nipple ring, body hair and ample beer gut.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in