Podcasting ads: Is 15 seconds the limit?

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Maybe there are tons of them out there, but I had yet to come across a podcast with a radio-type ad at its beginning—until today, when I checked out Slate’s new offering. The daily feature has Andy Bowers, a former NPR guy and now a Slate guy, reading one or more stories posted to Slate.com that day. On the MP3 I heard, Andy gives a 45-second introduction, which is followed by a 15-second spot for the Chrysler

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