PlayStation Just Made One of the Best Star Wars Ads in a While, Thanks to Strong Storytelling

BBH New York dramatizes a playful rivalry

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BBH New York stages a flirtatious and long-running rivalry in this Sony PlayStation ad supporting the launch of EA’s Star Wars Battlefront II, which drops Nov. 17.

Our story begins with boy meeting girl. In this case, the boy fancies himself a heroic Jedi, while the girl moves into the neighborhood conspicuously garbed in black and toting around a Darth Vader action figure.

A spirited, playful battle of the sexes takes hold and intensifies through the years, with Hungry Man director Wayne McClammy pulling out all the visual stops, yet never losing sight of the human story, as the guy and gal play increasingly elaborate games of one-upmanship that would make George Lucas proud:



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