Pizza Hut Stuffs Crust With a Dozen Mini Cheeseburgers

Americans clamor for advanced crust technology

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Behold the caloric abomination that is the Cheeseburger Crown Crust pizza. This hybrid product—half cheeseburger, half pizza—is new to Pizza Hut Middle East and has become the most blogged-about disgusting food item of the week. I hit this at around 400 views, and by the time it hit 400,000, they'd hidden the second spot, which shows the equally appalling chicken-sandwich pizza. Who knows why this fractal sensation of a pizza is suddenly getting press. It's not the first time Pizza Hut has tossed random crap on the sides of a pizza for its Crown Crust line overseas.

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