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Now boarding at Gate 11: geeks and nerds! Adland's recent trend of using Silicon Valley stars instead of Hollywood heavyweights and pro athletes—think Best Buy and J. Crew—continues in an interactive push from Virgin America designed to set its in-flight experience apart from the competition. The "Originals" multimedia campaign from ad agency Eleven and production firm Tool includes "frequent fliers" like Pitchfork's Ryan Schreiber, Hairpin's Jane Marie, Pandora's Tim Westergren, BoingBoing's Xeni Jardin, independent artist/Facebook strategist Ji Lee, and Gilt Groupe's Alexis Maybank and Alexandra Wilkis Wilson.
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