Pitbull Faces Alaskan Exile as Walmart's Facebook Promotion Is Hijacked

Rapper could be headed to Kodiak store

Attention, marketers: The Internet can be kind of a dick. Drink too much of the social-media Kool-Aid, and you'll wake up at the Facebook party with your eyebrows shaved off and profane Sharpie doodles scrawled all over your face. Case in point: the response to a new promotion by Walmart, Pitbull and Sheets Energy Strips—the LeBron-James-backed startup that puts out some truly awful advertising, also starring Pitbull. They're running a campaign that promises to send the rapper to whichever individual Walmart store amasses the most "Likes" on Facebook over the course of a month. Seems like a fun way to "engage" the denizens of the Web in a "conversation" so you can future-spam them, right? Well, a couple of Internet pranksters have hijacked the process by spearheading an #ExilePitbull effort to send the brand-cozy rapper to the remote environs of Walmart #2711—on Kodiak Island, off the coast of Alaska. The store has racked up more than 60,000 Likes in a matter of days—and employees there seem totally psyched about the possibility of a visit. There's no guarantee Pitbull will honor the commitment if and when Kodiak wins. (Voting ends July 15.) Of course, if he doesn't, it will give the Internet another excuse to be kind of a dick. And it will happily oblige. Via Gawker.