Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.
Attention, marketers: The Internet can be kind of a dick. Drink too much of the social-media Kool-Aid, and you'll wake up at the Facebook party with your eyebrows shaved off and profane Sharpie doodles scrawled all over your face. Case in point: the response to a new promotion by Walmart, Pitbull and Sheets Energy Strips—the LeBron-James-backed startup that puts out some truly awful advertising, also starring Pitbull. They're running a campaign that promises to send the rapper to whichever individual Walmart store amasses the most "Likes" on Facebook over the course of a month.